With the launch of two new editions of TygerBurger in May, this popular local newspaper’s distribution will be increased to more than 300 000 copies per week!
The two new editions, called TygerBurger De Grendel and TygerBurger Tyger Valley, promise to be jam-packed with local community news.
According to TygerBurger editor, Marita Meyer, the free sheet’s hyper-local content has always been their winning recipe.
“Each of our 14 zoned editions carries content which is relevant to the readers of that specific area. This means no zoned edition of TygerBurger will ever look alike – they’re all ‘custom-made’.”
Latest newspaper circulation statistics show that free community titles have experienced growth and that free sheets are the way to go.
With the northern suburbs expanding at a rapid rate, WP Media management (publishers of TygerBurger, People’s Post and City Vision) decided to take a fresh look at the distribution of all the TygerBurger editions. The aim was to increase the newspaper’s footprint, but also to give readers of some areas more relevant content.
The Bellville edition will be split in two: TygerBurger Bellville will now be distributed to more than 19 000 households and TygerBurger Tyger Valley will be distributed to over 17 000 homes.
De Grendel, previously served by the Goodwood and Parow edition, gets its own edition covering areas including Burgundy Estate, Plattekloof, Panorama, Richwood, Monte Vista, Bothasig and Edgemead. TygerBurger Parow will now be distributed to more than 14 000 households; TygerBurger Goodwood to 14 000 and TygerBurger De Grendel to nearly 19 000 homes, with copies being distributed in the area every Wednesday.
WP Media general manager, Clement Singh, said the value proposition of local titles to both their readers and advertisers lies in their ability to generate and publish hyper-local content.
“We have a wealth of knowledge and experience in understanding our communities and have the opportunity with the expansion of these two new editions of TygerBurger to enhance the delivery of hyper-local content to these areas.
“A recent study indicated that a large percentage of readers read their local paper from the first to the last page. This is the type of audience engagement that we continuously strive to achieve,” he said.
“I am very excited to increase the footprint in most of our editions to keep up with the growth in our communities. This is a very exciting time at WP Media and I trust that all our stakeholders will appreciate the value this expansion is expected to achieve.”
