Pilot Mcuphi Nkombi wants to start an NPO to help pupils with career guidance and mentorship.


Career guidance is an essential service that helps individuals navigate their educational and professional paths.

Established in 2017 by Samantha Fraser, from Richwood, Eden Learning Innovations is dedicated to elevating the learning experience across various industries, from corporate environments to primary, secondary, and tertiary education.

Eden Learning provides tools and resources for personal growth and career success, emphasising that no one is too old or too young to benefit from effective learning interventions and career guidance.


Despite its importance, several misconceptions surround career guidance.

Fraser addresses and debunks some of these myths:

  • Career guidance is only for high school learners

According to Fraser, a prevalent belief is that career guidance is solely for high school students nearing graduation. In reality, career exploration should begin much earlier.

Starting the process at a younger age allows students to gradually understand their interests and strengths, making informed decisions throughout their educational journey.

Early career guidance fosters a more profound awareness of potential career paths, reducing the pressure of making sudden, life-altering choices later on.

  • Career guidance means choosing one career for life

“Another common misconception is that career guidance locks individuals into a single career path for life. However, career guidance aims to equip people with the skills and knowledge to navigate a dynamic career landscape. It emphasises adaptability and continuous learning, preparing individuals for multiple career changes,” says Fraser.

She adds that in today’s fast-paced world, the ability to pivot and embrace new opportunities is crucial.

  • Parents should choose careers for their children

According to Fraser, some parents feel compelled to direct their children’s career choices based on their own experiences or perceived job market trends.

Effective career guidance encourages young people to explore their interests and talents, with parents playing a supportive rather than dictatorial role.

“It’s essential for children to make career choices that align with their passions and strengths, ensuring long-term satisfaction and success.”

  • Career guidance is irrelevant in changing job market

With rapid advancements in technology and shifts in the job market, some believe career guidance becomes obsolete. On the contrary, good career guidance adapts to these changes, helping individuals understand emerging fields and the skills needed for future jobs.

Fraser believes staying informed about industry trends and developing relevant skills are key components of effective career guidance.

  • Only academically strong students need career guidance

There’s a misconception that only students with high academic achievements benefit from career guidance. In reality, all students, regardless of their academic standing, can gain valuable insights from career guidance. It helps them discover career paths that align with their unique strengths and interests, ensuring that everyone has the opportunity to pursue fulfilling careers.

  • Career guidance is the school’s responsibility

While schools play a crucial role in providing career guidance, it’s a collaborative effort involving parents, community members, and industry professionals. Real-world experiences, mentorship, and parental involvement are essential components of effective career guidance. A holistic approach ensures that students receive comprehensive support, preparing them for the workforce and helping them achieve their career goals.

  • The importance of career guidance

“Career guidance is vital because it equips individuals, especially young people, with the necessary tools and knowledge to make informed decisions about their future. As the job market continually evolves, having a clear understanding of one’s interests, strengths, and available opportunities can significantly impact one’s career path. Effective career guidance bridges the gap between education and employment, ensuring that learners are well-prepared for the workforce and can pursue careers that are both fulfilling and aligned with their goals,” says Fraser.

Eden Learning Innovations, through its dedicated efforts, strives to provide comprehensive career guidance and learning interventions. By addressing these misconceptions and offering robust support, they help individuals achieve life-changing breakthroughs, fostering a brighter future for all.

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