Kieran’s Ford hanging in mid-air on the Table View beachfront had beachgoers abuzz.

Kieran Stadler

  • In an eye-catching spectacle at Table View beach, 21-year-old Kieran Stadler lifted his car into the air by crane for a unique photoshoot.
  • The displa drew crowds and quickly went viral on social media.
  • Stadler, who manages his family business Phoenix Rigging, wanted the iconic Table Mountain as a backdrop for his one-of-a-kind photoshoot.

In a surprising sight at the Table View beachfront, a car was lifted high into the air by a crane, drawing curious onlookers and setting social media abuzz. 

Residents and beachgoers stopped in their tracks, wondering what had prompted the unusual spectacle. With photos and speculations quickly circulating online, the event turned into an unexpected highlight, leaving everyone eager to learn the story behind the scene.

As many speculated on the purpose behind the spectacle, it was soon revealed that the unusual sight was part of an elaborate photoshoot. The photoshoot captivated the crowd, with many stopping to snap their own photos of the unexpected beachfront display.

Creator of this photoshoot, 21-year-old Kieran Stadler from Table View, told TygerBurger their family business (Phoenix Rigging) is a vendor at an indoor car show, Only The Fittest, at the Cape Town International Convention Centre (CTICC) on the first weekend of December. 

They wanted to provide a proof of concept to the organisers as they will be lifting up his car inside of the CTICC. 

“We could’ve simply lifted up the car in the yard of our warehouse, but the idea of Table Mountain being the backdrop of the photoshoot was a no brainer. How many people get to say they have had their car photographed mid-air with Table Mountain being in the background, to my knowledge? No one,” Stadler says.

He says it was a spur of the moment decision.

“Our crane truck finished work early, the weather was phenomenal and clear so we seized the day because if not, why not?” he says.

Stadler says they did not need a permit from the City of Cape Town for the photoshoot. 

“We made sure to cause no damage to public property and made sure to use a section of the beachfront parking that did not cause an interference to traffic or parking. We also ensured that passersby were not impacted,” he says. 

One of the beachgoers, Pat Naidoo, says she was stunned to see all the action.

“I literally thought the car was being impounded, but then I asked what all the commotion was about and the friendly guy on site explained to me. It was weird, but worth looking at,” she says. 

First car

Stadler, currently studying a BSc in Information Technology, says he got the car for his 18th birthday.

“It has become my pride and joy. I do all the work and custom modifications on it myself and I have now built it into a full on-track day and show car. This car has taken me on an insane journey and people often ask my ‘why have you spent so much money on it, it’s just a Fiesta’, but it’s way more than that. It’s the skills I’ve learnt, the people I’ve met and the journey that has made it so worth it,” he says. 

Stadler says they expected a lot of negative comments and backlash from the public, but both in person and on Facebook, the reactions were nothing short of amazing. 

“A short few questioned about the monetary side of things but as stated above it is a family business and no cost was incurred,” he says. 

Stadler says building this car and creating this vision was not easy.

“There has been a lot of negativity through the years but some chose to stand by me. I always say, trust the vision as the process may not look like much.”

Some of the comments on Facebook
Helen Williams

Ah, we missed the show. Our running group ran past this just before the lift. I thought the car was maybe broken down and needed the crane to move it.

Kim Norton

So we have to hire a photographer to take matric dance photos, engagement photos and now new car photos? Not just wedding photos anymore?

Denver Flügel

Even this is not safe from a parking ticket. Year end approaches…

Michelle Collins

So proof of concept? What was the concept? Who is the client? And surely photoshop could have achieved all without needing a crane?

Vashti Folscher

Well at least you and your car had a spectacular view! Who has eeeeever had their car in the air with Table Mountain as a backdrop?

Steven Baum

I’m sure there are easier ways of showing off your hot wheels.

Bobby Jones

All the negative comments? Come on folks, the ribbon bow pic on the showroom floor is so yesterday.

Martina Biermann

Pretty cool, but pretty expensive too. So why??? It’s too early for Christmas cards.

Dave Thorpe

Have to admit, in typical Table View fashion, humour abounds.

Hannah Viviers-Thiart
Gives new meaning to “Do not PARK here”.

Shane Holder

13th cheque being used wisely.

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